Fruit & vegetable packing

Broccoli packing processing inventory control sales traceability
Broccoli packing & processing inventory control sales traceability by farmsoft reduces waste and increases productivity in broccoli packing.

Broccoli packing & processing inventory control sales traceability

Broccoli packing & processing, inventory QC traceability by farmsoft reduces waste and increases productivity in broccoli packing businesses.

Farmsoft delivers reduced waste in the broccoli packing traceability & quality control, processing, storage, distribution phases. By enforcing best practices, FIFO, inventory expiry monitoring, and easy stock takes to minimize waste and maximize packing profit. Use bar-code managed inventory, labeling, 3D pallet storage, to help reduce waste.
Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

Conduct recalls in seconds, with full confidence of accuracy and reliability. Minimize risk by ensuring accurate traceability is automatically captured.   Pass audits with ease & reduce compliance costs using farmsoft's traceability guidelines. Trace fresh produce up and down the supply chain, over multiple traceability hops.  Instantly produce farm records and any other farm traceability records if you optionally use our farm solution.


Minimize your administration costs with automatic paperwork generation. Ensure accuracy of paperwork by having necessary documentation (invoice formats, export documents, transport documents etc) automatically generated based on the needs of the specific customer - ensuring timely and accurate documentation. No more rejected orders because of bad documentation accompanying a shipment.  Food traceability software made easy!


Guarantee consistent, accurate, and efficient quality control is performed at any part of the fresh produce handling life-cycle; including during delivery, pre processing, post processing, and dispatch. Create quality control tests based on each customers requirements, and even create a daily factory hygiene test, employee performance tests and more. Accurate quality control helps to improve customer confidence and quality perception.  Easily follow fresh produce quality control & fresh produce inventory guidelines.


Monitor orders, assign orders to specific pack-houses (you can have unlimited processing sites in farmsoft), and allow micro monitoring of each production lines output requirements using dashboards. The dashboards ensure the correct products are produced at the correct time to fill orders. Dispatch teams are given details on their mobile device (or PC/Mac) and scan pallets onto orders. Administration teams can see orders are picked and ready for dispatch, and are presented with the correct documents for printing. All of these features result in improved accuracy of both production and dispatch processes.


Optionally use farmsoft Farm Management software with our Post Harvest solution. Using both solutions provides an end to end solution from field to plate. Farm Management by farmsoft delivers full farm record keeping, farm inventory, cost monitoring, budgeting, best practice enforcement, and adherence to international farming standards. Use Farm Management by farmsoft to manage your own farms, or even hundreds of external farms that supply your fresh produce company.

Broccoli packing & processing, food service business management software for improved food safety & reduced waste. Broccoli packing & processing, inventory QC traceability by farmsoft reduces waste and increases productivity in broccoli packing businesses.

"Every year, we pack around 25 million kilos of broccoli and cauliflower"

This year, the Murcia-based firm Agrícola Santa Eulalia is turning 25. The company was founded by brothers Francisco and Juan Mula, whose ancestors had been active in Spanish cultivation for many years, and the next generation (three sons and a daughter) has already joined the company. The brothers have gained recognition with their own brand: Mr. Broko.

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

"Our main export markets are the United Kingdom, Germany, Belgium, the Netherlands, Austria, Portugal and Canada. 95% of our volume is exported, mainly to retail customers. Also, we started exporting to the Middle East 12 years ago. Back then, we were pioneers in this, but now this market has become more competitive," says sales manager Pedro Garcia.

Agrícola Santa Eulalia has also been supplying Spanish retailers for years with Spanish cauliflower and broccoli. The company has an area of 1,500 hectares devoted to broccoli, cauliflower and other brassicas cultivation. Grapes and early nectarines are also part of the product range. "This year, we have also handled a lot of white cabbage, and we sell a lot of broccoli 'on ice' in order to guarantee its freshness when shipped to far-off destinations," said Pedro.

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

A tour of the packing station in Totana makes it clear that there is a multitude of customers and packaging options. The fruits and vegetables are packed by Agrícola Santa Eulalia in three packing locations. "We grow our own crops in, among others, Murcia, Albacete, Granada and Campo de Cartagena. Thanks to our own cultivation, we can guarantee a stable supply to our customers. Every year, we pack around 25 million kilos of broccoli and cauliflower," says Pedro.

The clientele features all kinds of customers, from the top retailers to discounters. "We have the volume to serve the entire retail spectrum," says the sales manager. According to Pedro, the cultivation has had a fairly normal development this year, with few excesses. "There is increasing competition from other areas in Spain, but fortunately, Murcia region still concentrates around 85% of total growing area."

For more information:
Pedro M. García Belmonte
(Export Area Manager)
Agrícola Santa Eulalia S.L.
Dip. Lébor s/n. Totana, Murcia. Spain
T: +34 968425131
M: +34 650379802

Broccoli moves from ice age to fresh packaging

StePac L.A. Ltd.’s modified atmosphere/modified humidity packaging technology (MA/MH) is integrating sustainability into the long-haul transport of fresh broccoli and other vegetables traditionally shipped in ice. The technology effectively eliminates the need for ice and non-recyclable wax cartons while enhancing food safety.

There are multiple benefits of Xtend Iceless MA/MH bulk packaging for maintaining the freshness of broccoli in transit. Most notable is its positive environmental impact through driving substantial reductions in carbon emissions and food waste — two of the greatest ecological challenges facing the fresh produce industry. An added advantage is that of considerable cost savings in packaging (up to 40%) and transport expenses.

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

In certain countries, such as the US, broccoli and other produce items are typically packed in waxed cartons filled with ice to keep the produce cool and maintain freshness during storage and shipment. However, when the ice melts onto the produce it creates a mess and encourages growth of both plant and human pathogens. Waxed cartons also are non-recyclable. This generates untenable disposal problems for supermarkets, many of which are seeking greener alternatives in the wake of new laws imposed to tackle this problem.

One of the biggest challenges the company faced when developing the product was how to integrate modified atmosphere packaging into a field-packed process. Much of the broccoli in the US is field-packed in cartons, palletized, and then ice is added upon arrival at the packing house. Field-packing represents an obstacle for implementation of MA/MH technology.

“We developed a solution that enables the broccoli to be field-packed in Xtend packaging and then forced air and/or vacuum cooled in the sealed packaging. This seamlessly integrates the packaging into the existing packing process,” explained Gary Ward, Ph.D., Business Development Manager for StePac, noting that the system is patented in the U.S. and Mexico.

For more information;
Ms. Hila Nagel

Tel: +972 4 612 3500

Reducing produce waste and carbon footprint with Xtend® packaging

The greatest environmental challenges that face the fresh produce industry are food wastage and carbon emission during transportation. According to the Food & Agriculture Organization (FAO), 1.3 billion tons of food worldwide are thrown away annually. This represents 1 third of all the food that is produced. Interestingly, the vast majority of food is lost during the supply chain and then to a lesser extent during consumption. In order to mediate food wastage, fresh produce distributors often opt for air as opposed to sea freight which further compounds the environmental impact. The amount of carbon emissions per mile by air is over 30 times more than by sea freight according to the Carbon Fund and air freight is substantially more expensive.

The good news is that using Xtend® MA/MH freshness preserving packaging is an affordable solution that directly addresses these issues by significantly extending the shelf life of fresh produce often permitting sea freight, reducing wastage and increasing the amount and quality of fresh produce that arrive to market.

A study published by Wageningen University indicates that CO2 emissions are reduced by between 92-95% when transporting fresh produce via sea freight (Tables 2 - 4). Nevertheless, sea freight is attainable only when fresh produce is packed in StePac’s Xtend® MA/MH packaging, which preserves quality and freshness en-route. In the study, white asparagus is transported from Peru to Holland, green onion is transported from Egypt to the UK and cherries are transported from Chile to the UK by sea freight and all benefit greatly from using Xtend® MA/MH packaging as opposed to air freight.

Xtend® MA/MH packaging also proves beneficial for USA customers who transport broccoli by land. In combination with vacuum cooling, 33% more broccoli is packed in the same container space while reducing total gross weight by 30% in comparison with packing in ice (Fig. 1). The elimination of ice enables 28 instead of 20 pallets of 64 cartons to be loaded per truck due to weight reduction. By eliminating ice, waxed cartons, which are non-recyclable and expensive to dispose of, can be replaced by recyclable non-waxed carton. The innovative approach results in fewer shipments, saving up to 40% on logistic costs, cutting CO2 emissions from 359 Kg/t to 215 Kg/t, a 40% reduction in carbon print (Table 4). The benefits continue; the use of dry, iceless Xtend® MA/MH packaging for broccoli is also superior to packing with ice in reducing microbial load, hence adding to food safety.

Fig. 1. Broccoli packed in ice in waxed cartons before shipment (left) and broccoli packed in iceless Xtend® modified atmosphere packaging (right).

A survey which includes several customers who transport fresh produce commodities from South and Central America to Europe using Xtend® assesses its impact on the environment. The survey reveals reduction in wastage due to less spoilage and weight loss depending on the produce and supply chain. For instance french beans shipped from Central America to the USA showed a waste reduction of 6%, cantaloupe melons shipped from Central America to the USA and Europe showed waste reduction of 8% and white asparagus shipped from South America to Europe showed a waste reduction of 12%.

In addition to the benefits during the supply chain, Xtend® also offers exciting application at home to reduce waste. Although results vary depending on the produce item, as much as 100% extended shelf life can be achieved with Xtend® Home Use bags over non packed produce in your refrigerator. So when correctly used, StePac’s Xtend® packaging will reduce wastage and enhance quality and freshness at all stages where waste occurs.

StePac L.A. Ltd develops and manufactures the MA/MH Xtend® packaging for a wide range of fruits and vegetables. The information presented herein indicates that the use of Xtend® plastic packaging positively impacts the environment, reducing carbon foot print and carbon emissions, and saving on food wastage.

Westra, E.H. and Eppink, M.M. 2008. Positive impact of plastic packaging on CO2 emissions. Wageningen UR, Agrotechnology and Food Science Group. Aharoni, N., Rodov, V., Fallik, E., Porat, R., Pesis, E. and Lurie, S. 2008. Controlling humidity improves efficacy of modified atmosphere packaging of fruits and vegetables. Acta Hort. 804:121-128.

For more information:
Andy Swersky
Tel: +972 (0)4 9872131 ext 114
Mob: +972 (0)52 6440771

Brima: Pack packaging machines, ongoing innovation in vegetable handling

60 years after the foundation of the company, BrimaPack has become one of the worlds leading manufacturers for fruit and vegetable packaging solutions.

For the innovative development of the packaging systems BrimaPack is nominated for Fruit Logistica Innovation Award 2014 with the “Extended shelf life packaging for Broccoli”.

Broccoli extended shelf life packaging consists of two unique elements BrimaFilm AF and NicePack packing systems.

The new BrimaFilm AF has been exclusively developed to increase the shelf life of Broccoli and other Brassicas such as Cauliflower, Cabbage... The Extension of the shelf life is at least 5 – 8 days (at 18 degrees centigrade). This reached in a natural way by creating an optimal atmosphere for Broccoli storage and display. The Anti fogging characteristics and packing design further enhance the fresh produce image.

The film is optimized for Broccoli, without expensive perforation, without adding any chemicals or gasses and without substances applied in the film in order to absorb ethylene released from the product.

The substantial reduction of packaging cost, as well as an improved product image and taste lead to lower distribution and recall costs.

BrimaFilm AF is specially developed to be used on the comapy's unique VePack 200-PHBR packing machine. Film is available in three different widths: 550, 600 and 650 mm. So it can be used for all sizes of broccoli in the different weight classes. Similar results on shelf life extension have been reached with Cauliflower.

The company's state of the art, self propelled harvesting and packaging systems are favoured by large growers in Northern Europe. Over the years the company has gathered a solid know-how in development, production and implementation of customer oriented solutions in the agricultural and food industry all over the world. The machines are used in the warehouses and directly in the open field. Brazilian heat and drought, as well as the cold and wet English climate cannot harm the systems. Some even operate 7 days per week and 24 hours per day.

The range covers a wide group; from harvesting rigs, packaging machines and grading lines including all logistics solutions.

BrimaPack is specialised in packaging of the single, products such as: Iceberg lettuce, Broccoli, Cabbage, Melons, etc.

For these products two different series of packaging machines have been developed: StretchPack; the VePack S machine series for Stretch film, and NicePack; the VePack P machine series, for CPP type films.

The advantage of the both machines is that the produce is wrapped and closed in the packaging film without use of further materials such as punnets or clips.

The StretchPack is mainly used for packaging of the Broccoli, Cauliflower, (China) Cabbage… StretchPack guarantees the highest possible packing quality and product visibility at the lowest film costs. With a single packing machine one person can realize the same output as 5 people packing by hand. At the same time shelf life and film costs do not change. The machines can be used stand alone, or can be integrated in a complete logistic solution. The capacity of the single machine is up to 1250 heads per hour. The overall performance of complete solutions depends on the number of integrated individual machines.

The NicePack was originally designed for Iceberg Lettuce. Because of machine and special film developments, the systems now can also be used for the packaging of Broccoli, Cauliflower, Melons and other fruit & vegetables.

The new (CPP) packaging film has been developed for the optimal use of machines and for a longer shelf life.

The products which have been packed in the NicePack have an innovative packing design: closed but breathable, a tight packing with a seal at the butt.
With one NicePack up to 1000 products per hour can be packed. By using of multiple machines, the system output can be multiplied.

Thanks to the ridged design of the NicePack, the machines can operate inside a packing facility or can be mounted on self propelled harvesting machines to harvest, grade, pack and label the produce directly in the field, which makes our machines unique in the world.

Range of the NicePack series exists of various models and types; manually operated or with horizontal or vertical in feed systems which automatically feed the produce into the packaging machines. For Broccoli and Melons there are dedicated models.

The most cost effective way of packing Iceberg Lettuce is to do it directly in the field. For this BrimaPack has developed the modular VePack 200-PRV machine with a vertical in feed system. At field level the workers cut & clean the lettuce and place it in the in feed system. The produce is then transported to the packing units.

These solutions however are not suitable for small/midsize growers.
To be able to serve these growers BrimaPack has developed a new harvesting system, type Rover. The new, agile, and compact Rover concept will be introduced at Fruit Logistica 2014.

The maximum capacity is up to 3,000 heads/hour.
What makes the system unique is that the drive system while harvesting is fully electric. After completion of the harvest the system can be folded in less than 15 minutes and towed to the next field as one compact trailer unit.

BrimaPack will be presented at the Fruit Logistica 2014 in Hall 3.1, Booth B-05.

For more information::
BrimaPack BV
Ron van de Pavert
M +31 (0) 653 923 417
T +31 (0) 315 640 731

Weighing and labeling automatically in a packing plant

It is green and known to be healthy: broccoli. In Europe, the Netherlands ranks among its most important exporting countries. The Gebr. Hoff en Zonen company cultivates in Andijk in Western Frisia. Freshly harvested, the broccoli finds its way to the packing hall to get prepared for delivery to supermarkets. The packing plant has been developed by Tegra Systems, a system integrator and cab partner. Along each conveyor line, a maximum of 70 broccoli per minute can be shrink-wrapped in transparent foil, weighed, labeled and sorted fully automatically one by one.

Making two from one
The two companies have already been working together successfully for more than ten years. Until 2018, Gebr. Hoff en Zonen had available one conveyor line to process the broccoli. Then they expressed the requirement to add a second line to the plant and to increase the output. André van Teeffelen, Sales Engineer at Tegra Systems, sums up: “The customer demanded solid technology that takes the work of the employees and operates quickly, precisely and error-free even in the longterm. The technology is not limited to devices. It also collects all data that is of interest for the grower of the product, its customers in retail and wholesale, or the consumer. It thus contributes to the verification and traceability of broccoli as well as to food safety and quality”.“

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

Labeling while the product is in motion: It is not necessary to stop the conveyor belt.

Customized workstations
For Gebr. Hoff en Zonen, an automated system was put into practice that shrink-wraps broccoli in foil, weighs, labels and presorts the vegetables after they had been poured in the conveyor line. Two Hermes+ systems are installed on each conveyor line for printing and applying labels. Various label layouts are in use. Product information is printed rapidly on labels by the first Hermes+ and the labels are applied precisely on each wrapped broccoli: What vegetable is it? What is its weight? Which is its commercial category? Pre-printed decoration labels are applied by the second Hermes+. Finally, the identified broccoli is sorted. What initially looks like rotating windmills, is for sliding the items arriving in rapid succession on the conveyor off the belt to the correct weight section.

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

Left: Various label layouts are in use. - Right: A MACH 4S Printer on a broccoli collecting station.

Reasons for choosing cab
According to André van Teeffelen, “Hermes systems can be very well integrated to conveyor lines with the help of stands, assembly aids, sensors or switches. The firmware enables fast printer programming. A minimum of efforts is required to maintain the devices. All this is exactly what we need in our plants”.

Cab for Hermes systems provides a large number of modules to apply printed labels on products – for example by tamping, rolling or blowing on, corner-wrap, on round materials such as cables or pipes. Any possible task can be solved. This is unique on the market. In the case of Gebr. Hoff en Zonen, Tegra Systems has decided for the air jet box 6114. It sucks a label printed by the Hermes print unit with the help of a fan. A powerful blast of air makes a label overcome distances of about 20 cm to apply on the broccoli without contacting its surface. No pressure is exerted on the vegetables.

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

Full labeling
Each broccoli is different. As a consequence, the Hermes systems have to apply labels dynamically on items of different sizes and shapes within the conveyor line. Uneven foil materials used to shrink-wrap the vegetables as well as the quick succession at which a broccoli passes the labeling station one after the other are further critical factors that are taken into account. If a label falls off a product during further transport on the conveyor belt, this broccoli gets its label by an employee later on. MACH 4S label printers are available in every weight section at which broccoli is collected in boxes. By means of the peel-off plate of the printer, a label separates from its liner. This makes manual removal of a label an easy thing to do.

For more information:
Tel: +49 721 6626 444

Greek broccoli enters European markets

The season for broccoli in Greece started with large volumes and good prices. "We have a good time, so we grow more broccoli every day. The prices on the market are about €.80 to €.90 per kilogram for loose broccoli. The prices for broccoli in ice boxes of 8 kg are about €9 per box and for 5 Kg are about €5,50 per box," says Greek exporter and grower Markos Sapountzoglou.

The season for broccoli in Greece begins in September and will end at the end of May or the beginning of June. According to Mark, it is still too early to say how the rest of the season will unfold. "We hope to have a good time, but we do not know how things will go."

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

Last year, many vegetables were destroyed due to frost in January. "However, the weather is good so far. Although Greece has been hit by some bad weather last month, this has had no consequences for Greek broccoli. "For some the weather was perfect!"

Marco grows his broccoli in the northern part of Greece, near the city of Pella in the area of Thessaloniki. "There are more broccoli growers here, and we are starting to grow larger volumes of broccoli last year which is our third year of export."

"Greece is best known for the production of watermelon instead of broccoli or other vegetables. There is a three-year increase in export volumes for broccoli. We are finding new markets in Bulgaria, Romania, Germany, Poland and the United Kingdom. "

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

The main problem that holds the Greek export of broccoli back is the lack of volume. According to Markos, quality and sizes are perfect. Many importers aren’t yet aware of Greek broccoli. They mostly import broccoli from Spain or Italy. "We’re only now starting to create a market. It’s a bit difficult, but our quality is perfect. Our volumes will increase in the next year.”

The main difference between the domestic market and countries like Germany or Poland is packaging. The Greek market prefers loose broccoli, while customers abroad demand broccoli in foil package. Markos thinks it’s important for Greek companies to adapt to the requirements for packaging of other countries in order to successfully enter the international market.

Greece is currently producing enough broccoli to supply the domestic market and only needs to rely on import from Spain or Italy during bad growing circumstances. The domestic consumption of broccoli is increasing. “More people start consuming broccoli every year. Broccolis are taking away market share of cauliflowers. To some extent, this is because of the media. People see more broccoli in cooking shows on TV and now want to try it for themselves,” says Markos in conclusion.

For more information:

Sapountzoglou Markos

Tel & Fax +302382093307

Mob. +306937060385


Tenderstem® broccoli looks forward to UK season with confidence

June marks the beginning of the UK-grown Tenderstem® broccoli season and despite challenging circumstances, the forecast looks sunny for the leading brassica brand, which has been working hard with licensees in the UK and overseas to ensure top quality, consistent supply throughout the Covid-19 pandemic.

Sales for April 2020 were up 26% year-to-date, even though coronavirus restrictions meant volumes in March and April were impacted by a reduction in demand from food service.

Tenderstem® marketing manager Lacey Bradshaw says: “The pandemic has caused concern for the UK’s fresh produce industry for a number of reasons, not least the impact it has had on the availability of skilled seasonal workers who pick and pack crops like Tenderstem® broccoli throughout the summer. Knowing that this was a real concern for our growers we acted quickly to offer a recruitment support package harnessing the power of social media and PR to help growers recruit new people successfully.”

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

The PR-led initiative targeted local news media with a call for furloughed workers and other job seekers to consider a job working outdoors, safely physically distanced, harvesting UK-grown Tenderstem® broccoli. The impact was considerable with one grower reporting 1,000 applications following a local media call out for people to ‘pick for Britain’.

The UK Tenderstem® broccoli crop will be in store from now until late autumn.

Stuart Cox, managing director at Sakata, the seed specialists behind Tenderstem® broccoli, said: “April and May presented challenging conditions for our UK growers, with record-breaking sunshine hours and very low rainfall. Fortunately, our experienced growers know how to manage these conditions and have been busy nurturing the crop and watering regularly. Growers have also observed that the warm conditions and long days the country has been experiencing have triggered rapid growth of the crop, in turn producing especially tender Tenderstem® broccoli. Prospects for July and beyond are looking good in terms of yield and product quality so we’re feeling very positive about the UK season which lies ahead.”

Lacey Bradshaw continued: “In an exceptionally difficult period we have been reassured that consumer demand for Tenderstem® broccoli is consistent and we’ll be continuing to provide recipe inspiration designed to help consumers enjoy a little adventure at mealtimes even if physical travel is off the agenda for a while.”

For more information:
Carys Barker
Tel: +44 113 307 0113

Vegetable grower-shipper kicks off Florida broccoli season

CarbAmericas, importer of fresh fruits and vegetables, kicks off its Florida broccoli program next week with a new season of growing in the Sunshine State. Broccoli harvesting will continue through mid-April.

The Florida harvest complements the company’s established Mexico and East Coast offerings. This year, the Florida program accounts for more than 400 acres of their broccoli program, nearly doubling their volume from 2016. Growing in Florida allows CarbAmericas to offer customers a year-round broccoli program.

“We’ve done a lot of research and continue to work closely with our seed partners to perfect the varieties for this climate,” said Jeff Friedman, president of CarbAmericas. “We currently grow seedlings in greenhouses which helps us get better yields and consistent sizing. We are also working with new seed varieties that we trialed last year and proved worthy of our program.”

Also on their side is their relationship with grower TJ Bratcher, whose family brings over 30 years of experience to the operation. Last month, the Flagler County Alliance for Responsible Environmental Stewardship awarded Bratcher and his family with a certificate of outstanding achievement for implementing environmentally sound stewardship practice as a thank you for their commitment to Florida’s environment. Bratcher and his family currently grow seedlings in greenhouses in the state.

Additionally, CarbAmericas attributes some of the success of the program to an ideal location.

“Our location in North Florida places us at a perfect location for freight,” said Danny Pollak, vice president of sales of CarbAmericas. “We can utilize trucks coming from various locations south of us who have just come from loading produce such as blueberries and strawberries. We can be in cities like Boston and New York in a day and a half to two days and are able to provide our customers with a quicker and more efficient supply chain.”

Later this month, CarbAmericas will begin building a packing plant which will be used to not only pack and ship broccoli but also other items such as cauliflower, potatoes, squash and cucumbers to name a few. The facility is projected to be completed by late summer 2018 and will be in full operation for next year’s December crop.

This season, CarbAmericas will ship Asian Cut Crown broccoli in wax boxes, iced from an onsite machine out of Bunnell, Fla. Orders can also be placed for iceless crowns upon request.

For more information:

Jeff Friedman


Tel: 954-786-0000

Broccoli Cole Slaw celebrates 25 years

In 1991, recent college graduate Joe Nucci was tasked with creating a healthy and unique value-added product using broccoli stalks. At the time, Mann’s was one of the world’s largest shippers of fresh broccoli florets and, once the florets were cut, the stalks were hauled away to feed livestock. The stalks were not going to waste, per se, but the leaders at Mann’s sought to create a product that could be marketed to consumers and thus sold at a better margin. Nucci joined forces with late industry legend David Stidolph and the two collaborated with expert chefs who coined the term “Hearts of Broccoli.” Soon thereafter, Broccoli Cole Slaw was born.

Consumers quickly fell in love and the product remains a staple of produce departments across the U.S. and Canada (broccoli cole slaw is sold in 92 percent of total U.S. retailers according to AC Nielsen, week ending 4/2/16). Nucci’s vision influenced the entire slaw category and paved the way for other “vegetable based” or more “nutrient dense” salad blends such as Mann’s Power Blend and Rainbow Salad.

“To highlight the celebration of Mann’s Broccoli Cole Slaw, we’ve redesigned our packaging to reflect the 25th anniversary, and included Power Blend and Rainbow Salad in the redesign to create a Veggie Slaw destination in the value-added produce section,” said Gina Nucci, director of corporate marketing at Mann’s. “These complementary products are consumer favorites and allow for creativity and versatility in the kitchen; they go way beyond just a cold salad application. Our new packaging design calls out these multiple uses: TOSS – BOOST – SEASON.”

The late Joe Nucci is widely regarded as the “Father of Broccoli Cole Slaw”; the creator of one of the industry’s leading examples of product innovation – making a value-added product from what was once a byproduct.

The theme of the 25th anniversary celebration is honoring both the company’s past and the creativity of their consumers who cook with the product. Through to the end of the year, there will be special opportunities to commemorate Broccoli Cole Slaw including a recipe contest, a Girlfriends Guide, trade ads, the aforementioned newly designed packaging and declaring September Broccoli Cole Slaw month (#BrocSlaw25).

"We have achieved this milestone through customer loyalty, the hard work and dedication of our employees and the innovative culture of the company,” said Chairman & CEO, Lorri Koster. “All of us are driven by the entrepreneurial spirit of our founders. Ironically, at times we find ourselves having to procure just broccoli stalks – the byproduct has literally become the product.”

According to Nielsen-Perishables Group Fresh Facts (YTD ending 7/30/2016), Mann’s is the number one brand in the broccoli cole slaw segment and accounts for 46 percent of the broccoli cole slaw volume sold at retail in the U.S. Mann’s Broccoli Cole Slaw ranks as one of the top selling items in the fresh-cut vegetable category with 18 units per store per week. Velocity is up 4 percent versus a year ago.

Koster continues, “The quarter of a century of success for this one item is a testament to our customers’ confidence in Mann’s and to our culture of innovation. We can’t wait to show them what’s up next.”

For more information:

Jacob S. Shafer

Mann Packing Co., Inc.

+1 831 796 2663

Mann Packing releases retail power blend

Mann Packing has created an all-new retail Power Blend containing some of the world’s most powerful super food vegetables.

“Power Blend is completely on trend with current restaurant offerings. Now consumers can enjoy it at home as a cold salad, hot sauté or adding it to their favorite juicing recipes,” said Kim St. George, Mann’s Director of Marketing and Communications. “Mann’s Power Blend is the first to include Kohlrabi, a mild, sweet crisp vegetable high in Vitamin C & fiber. Also, Brussels sprouts and kale continue to grow in popularity, and combined with Napa cabbage, broccoli and carrots, this blend is truly nutritious, delicious and has multiple uses.”

Mann’s Power Blend is shredded and packed into one bag, containing “super food” ingredients of all kinds. The super food name comes from their high content of vitamins, minerals, and antioxidants including foods like kale, kohlrabi, Brussels sprouts, Napa cabbage, carrots and broccoli.

The vegetables in Mann’s Power Blend are washed and ready to use, and versatile enough for multiple uses such as salads, stir-fry or juicing. According to a press release, Mann has already found success with the product for foodservice customers, leading the company to create a retail version as well. For consumers, Mann is providing the blend on its own to be prepared as they wish.

Mann’s Power Blend is available to customers in the U.S. and Canada in 10-ounce bags, with a suggested retail price is $2.49 to $2.79. Mann packing recommends merchandising with Broccoli Slaw and Rainbow Salad to create a slaw destination for consumers.

Please visit for more information.

“Scarce supply of cauliflower and broccoli; sales of chicory surprisingly good during warm weather”

The supply of broccoli and cauliflower is scarce at the moment, according to Gerard Korse of distribution and packing centre Tolpoort from Hoogkarspel, the Netherlands. “This week and next week we won’t have a lot of cauliflower and broccoli yet, but supply will starts increasing from September.”

“Traditionally, less is planted for this period because of the lower demand during the summer holidays, but the warm weather resulted in a delay in setting, particularly in cauliflower, and the effects of that can now be noticed,” Gerard says. “At the same time, the weather is now good for consumption, because it’s a bit cooler. That’s causing shortages on the market.”

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

Prices of both broccoli and cauliflower are therefore good. “If there’s one per cent too much, prices are lower. When there’s a shortage of one per cent, prices rise. That’s just the way it is,” Gerard soberly continues. “Fortunately, we can serve our regular customers fairly well, although you can notice supply is scarce throughout Europe. The UK also has a scarcer supply of cauliflower and broccoli.”

“At the same time, the sales of chicory are fairly stable. Because other outdoor vegetables are more expensive, prices of chicory can be seen to recover a bit as well. It was falling behind that of broccoli and cauliflower for a while, but it’s now headed in the right direction. Besides, it’s positive that a considerable volume of chicory was sold during those warm weeks. Apparently, quite a few chicory salads were eaten when the weather was warm!”

Broccoli packing processing inventory control sales traceability
Broccoli packing processing inventory control sales traceability

For more information:
Gerard Korse
DC Tolpoort
Tolweg 7
1616 AT Hoogkarspel, the Netherlands
T: +31 228 56 57 80

Ecuador: Broccoli is recovering after falling 30% in the first half of the year

The production of broccoli in Ecuador has been affected by unusual weather problems in the past two years. Heavy hailstorms in 2013 and a period of high clouds that lasted until the first half of 2014 caused a 30% drop in production until July this year.

Ecuadorian broccoli production is concentrated in a relatively small mountainous area located some 3,000 meters above sea level.

"We don't have many insects because of the high altitude so we can use less pesticides. Another important factor is that, since we are located in the equatorial zone, we can produce all year and the sun is very strong which helps our product acquire a stronger green colour and a sweeter taste," said engineer Pedro José Guarderas of Ecofroz SA.

Ecofroz SA is one of the largest exporters in the country and has nearly 600 acres devoted to the production of broccoli, mainly of the Avenger variety, as well as their own packing facility.

The company exports about 24,000 tons of frozen broccoli per year. Ecofroz's main markets are Japan, where they ship 50% of their production, and Europe and the U.S. market where they send the remaining 50%.

While Ecuador has the potential to open new markets for broccoli in markets such as Russia and the Middle East, the decline in production has forced the country to put that possibility on hold, as they must first meet their prior commitments.

"I don't think our product has a great potential in Russia because, unlike Japan, it is a market that is more concerned about price than quality," said Guarderas.

According to the engineer, the production began to stabilize in July and the weather conditions are now normal, so there should be a recovery in volume by the end of 2014 and in 2015.

Even though the company doesn't produces organic broccoli yet, they do have a kosher production and a pesticide-free product.

"Organic production without fertilizer use has a much lower productivity. It is far more expensive and only pays 30% more than the conventional production. In our opinion, there should be a 60% difference in value for it to be appealing," he said.

More information:

Pedro José Guarderas
T: 593-22-316293
M: +593 99 1317757


Broccoli packing & processing inventory control sales traceability

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