farmsoft
Consumer feedback for your fresh produce or manufactured food.
Consumer feedback for your fresh produce or manufactured food. Get fast and accurate consumer feedback directly from the end consumer with farmsoft's Consumer Feedback module.

Consumer feedback

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[POST HARVEST BROCHURE]   [RFID]   [FARM MANAGEMENT]

Consumer feedback > Do you know what your end consumers think about your produce?

Consumer feedback for your fresh produce or manufactured food. Get fast and accurate consumer feedback directly from the end consumer with farmsoft's Consumer Feedback module.

  • Apply your choice of consumer feedback labels to your fresh produce/manufactured food consumer units
  • Your solution consultant will tailor the label for you, or integrate it into existing labels or packaging
  • Consumers can scan the label to instantly fill out a consumer satisfaction survey, and even attach photos if they want to share.
  • You have full control over the questions that are asked, and can even choose which product information is dynamically show (such as Batch Number, or Expiry date of the specific unit that the user scanned) and even show selected marketing information about the specific unit and your company.
  • Choose team members that will receive a copy of negative and or positive feedback automatically in their inbox.
  • Analyze consumer feedback using the farmsoft Quality Dashboard; detect quality trends from suppliers, product line trends, detect issues in transit or post sales storage,

Consumer feedback - fresh produce & food manufacturing

Around 10 million tonnes of food waste is generated post-farm gate every year in the UK and around 70% of this comes from households. Fresh fruit and vegetables account for a third of all household food thrown away that could have been eaten (1.6 million tonnes; £3.8 billion).

Almost half of the fresh fruit and vegetables are discarded due to not being eaten in time. WRAP works with Governments, food businesses and a wide range of other partners to help to reduce this waste by enabling citizens to buy what they need and use what they buy.In 2017, WRAP, Defra and the Food Standards Agency (FSA) published guidance for food businesses on Food date labeling and storage advice, which contains recommendations relating to different aspects of pack design and labeling, aimed at helping reduce the amount of food that is wasted.There are also significant impacts relating to food packaging; particularly plastics. One of the targets for the UK Plastics Pact is to eliminate problematic or unnecessary single-use packaging items, and in 2018 WRAP published an evidence review of plastic packaging and fresh produce.

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